I was privileged enough to recently attend two college recruiting initiatives that my company asked me to be a part of at The Citadel and Clemson University. These two fine institutions yield results in the engineering and technology fields that surpass many universities in the southeast. Clemson University was where I broke into face-to-face student exposure as the guy on the other end of the table. Being marinated in Marine Corps culture for over a decade, I went in to my interactions on a very subtle level…and it seamed to work.
More importantly, the immense amount of self-critique along with how I represent my company was not the only analysis conducted. The job seeker, the candidate with executable potential is what I really care about. This post is for all college students, job seekers, and those ready to ramp up their communication and networking skills on a professional and personal level.
Confidence. I said in an earlier post that “your confidence is your currency” and you can’t afford to ever be without it. If you're just going to the food store you should have people lining up behind you to get whatever you're getting because you are so confident that it's oozing out of you. Command confidence or no one will follow you or even remember you, but confidence alone will not make you stand out from the crowd.
The best way I can describe the magic mixture is to picture a mixing bowl in a kitchen. You pull out the ingredients from the cupboard and on the countertop you have ingredient A, confidence. You’ll need about 5 scoops of that because this is the most important ingredient by far! Then you twist off the cap of ingredient B, humility. You add about 2-3 scoops of that, but not too much as to take away from the flavor of confidence you’ve added. Lastly, ingredient C, add some cockiness in there. You’ll need only a sprinkle of this, no more. A good analogy for this is when making chili you need chili powder, etc., etc., and paprika. If you’ve made chili you know that if you add too much paprika your chili is going to be inedible…but you DO need it to make the recipe work!
Not all versions of cockiness are created equal however. The kind required is explained best by having this mindset: Know (pause for effect) KNOW that you have the potential, skills, and ability to be the best – plain and simple, it’s just a matter of time until you’re there. Believe that and you may get a bit of an airy, high, and even more relaxed feeling when going into your interactions with a recruiter. Again this should be no more than 5% of the total ingredients.
Once you’ve visualized and practiced your levels of confidence, humility, and cockiness, it should take care of other areas I’ll address here, but they are still going to need practice. Eye contact, handshake quality, listening skills, preparation, volume, and enthusiasm.
Eye contact is key. In my talk at The Citadel, The Military College of South Carolina, and my alma mater, I explained it this way: Your eye contact should be 10% better than those in your environment. Don’t go in there wide-eyed and scare the heck out of the recruiter by never, ever losing eye contact – that’s a great way to NOT get a job. You want to be relaxed, focus on them, look at them like you are thoroughly impressed by literally everything they say and you’ll do perfect. Don’t overthink it and don't offer alternatives to what they suggest.
Handshake quality. The folks at The Citadel didn’t have any issues with this. Clemson, however. (that short sentence was intentional). Do everything you can to not give anyone a dead fish handshake and don’t try and break their hand either. A nice, firm, web to web handshake will do a lot to show that you’ve been there done that, shaken hands thousands of times, and it will give the impression that you’re more experienced. Don’t get caught in a handshake either – be in and out and get right down to business. These people need quick, hard-hitting, meat and potatoes type communication. They don’t care that you were in the Peace Corps; they don’t care about half the stuff on your resume so shake their hand, introduce yourself, remember their name, have your elevator pitch practiced and make it 90 seconds or less.
Listening skills. If they start talking at any point, even while you are talking, shut your mouth, smile and perk those ears up. It’s not just sufficient to actually listen to them talk, it’s absolutely necessary that they can easily tell that you’re listening and that you are very interested in everything they have to say. Repeat things they say back to them in either the form of a question or a statement showing that you indeed were listening and think what they said was valuable.
Preparation. Have every possible question that recruiters ask already answered in your head and be prepared to answer quickly. Have your resume ready and put each one in a manila folder or something similar. I promise that when a recruiter is going through the stack of resumes later, yours will stand out. Dress to impress. Again the 10% better and sharper than the people in your environment rule is a great template. Don’t wear a tux or a ball gown. Don’t wear jeans. It’s equally as important to get the right fitting clothes as it is to wear them properly – and also as important to pick the right style. There is plenty of reading material online to know what to wear and how to wear it before any type of networking function.
Volume. As a Marine this is extremely important to me. If you come soft, I’m not going to care what you have to say. If you are timid, I already don’t want you on my team regardless of what you bring to the table. It’s a dog eat dog world and I need a go-getter and so do most recruiters and companies. Think about it, who was the last introvert recruiter you encountered? Speak they’re language and they’re language is everything I’m writing about. When looking for people for my team I look for skills and personality. I don’t care too much about how you look (unless you’re in a client facing role) because we can always work on that, but you cannot change personality. Speak up, be confident and as Kevin Hart would say, “say it with your chest!”
Enthusiasm. A positive attitude, a genuine positive attitude is contagious and people are naturally drawn to it. So stay positive, attentive and responsive. Enthusiasm really rounds out this entire post very well. It packages all the other soft skills and allows for a smoother delivery. At the end of the day these people are looking for someone they could work with everyday. Be that person.
So what I’ve learned from doing these events, working with veterans, and also working with college kids from 2012-2016 is that they just don’t know what they don’t know. They’ve never been taught or they just don’t know how important networking skills are as it relates to their careers. So if you can get out there and find someone who has the potential, ability and desire to execute, pass this to them and help them implement and utilize these skills. Not only for their career, but in most aspects of life.
Bonus tip: Pop a mint before game time!
Let me start with saying, No Pain, No Gain. Right? Okay we can move on.
Muscle soreness is a natural sign of intense exercise and a sign your muscles are benefiting from all your hard work. It's a good thing.
Muscle soreness – otherwise known as DOMS (delayed onset muscle soreness) – is very normal. This is your muscle-rebuilding phase where it starts healing from the workout. You might also be experiencing stiffness, sensitivity and even weakness. This is normal and you get used to it, but also you get stronger so you stop noticing it. The reality is that your body adapts to DOMS as you continue exercising at the same intensity, and sometimes one soreness-inducing workout will prevent soreness for the same workout for weeks or more. So what helps with the soreness? The real question is, what helps heal the muscles faster? It’s really a 3-tiered system that also translates to many other positive things for your health as well J (i.e. high metabolism, better energy, clearer complexion, clear mind, lower stress, etc.)
Contributors to soreness (allegedly): Lactic acid build up and micro-muscle-tears
Ways to fix it: Rest, healthy eating, lots of water, Branch Chain Amino Acids (BCAA’s), protein, other supplements, etc.
Think of Sugar as Fat producing
Think of Carbs as Sugar producing
Think of Fat as Energy producing
Think of Protein as Fat BURNING
You might be wondering, well since carbs and sugar eventually turns to fat and fat produces energy, then I’m good, right? Wroooong! Your body only has a certain window of time before it goes into storage mode so the wrong thing at the wrong time = fat storage.
If you had to pay attention to anything on the nutrition facts when you’re food shopping, it should be by eliminating sugar and carbs FIRST. Unless you’re competing in high intensity activities on a regular basis and need the energy, then you can up the carbs a bit.
Some fat, and almost all protein are really good for you!
However, when your body has to convert carbs and sugar to fat, it’s too late. But when your body works to turn fat to energy, you’re better off. Fat can be stored as fat, but most of it will be burned as energy if you’re working out. Additionally, all of the things I’m suggesting reduce muscle soreness J
Okay real quick again, here is how you should be thinking (look at the CAPS):
Think of Sugar as Fat producing (CONSUME VERY, VERY LITTLE)
Think of Carbs as Sugar producing (CONSUME VERY LITTLE)
Think of Fat as Energy producing (CONSUME MODERATE AMOUNT)
Think of Protein as Fat BURNING (CONSUME HIGH AMOUNTS)
***Remember, quality of fat and quality and diversity of protein matters!
SUGGESTIONS - this can be very confusing
What I'm suggesting is high quality stuff sold online, Whole Foods, Earthfare, other health food/vitamin shops, and Amazon. They're very clean as opposed to your run of the mill Muscle Milk or Pure Protein type garbage that tastes like a milkshake but counteracts your work in the gym. Although some of my suggestions taste pretty good, get the “good taste” bug out of your head. Save that for your actual meals when you experiment with healthy cooking or when you have a cheat meal.
1. PRE-WORKOUT SUPPLEMENT
My suggestion for men
-Transparent Labs (LEAN and BULK versions)
My suggestion for women
- Vega Energizer
NOTES: Scoop into water and drink before and/or during the workout
2. POST -or- DURING-WORKOUT SUPPLEMENT
My suggestion for men
- Clean Machine BCAA powder
My suggestion for women
- Vega Accelerator
NOTES: Scoop into water and drink directly after the workout
3. POST-WORKOUT/BREAKFAST SHAKE/APPETITE CURBING SHAKE
My suggestion for men
- PROMIX Protein
My suggestion for women
- Vega Sport Protein -
NOTES: Scoop into water and drink directly after the workout (alternate with the post-workout or mix both together depending on flavors)
I would give yourself the serving you feel you should be taking that day based on how you feel and considering the suggestion on the label as well. For example, If you feel super full, you don’t really need a protein shake.
MIXING BOTTLE: (you need this! – don’t try to mix it in a cup with a spoon!)
I wouldn’t worry too much about the metal mixer ball in there unless you feel it works really well for you. I typically throw it out. Also, get 2 or 3 of these so a dirty mixer isn’t another reason you can’t take your supplements J (Note: it’s dishwasher safe and BPA free)
Check this one out:
Good Luck! And if you ever have a question feel free to comment here or contact me anyway easiest for you!
Have you been through something that's rocked you to the core?
We've all been through times in our life where we have felt victimized by either a situation, boss, friend, or significant other and have rested all the blame on them. We've lowered ourselves to a level, that we allow, and thus lose what once made us shine. I've been through many changes in the last few years, mostly against my will, and I will say that in my moments of weakness I allowed myself to feel victimized. I gave up my self confidence, my high regard for myself, my energy, and attitude that made me successful in the first place. While those close to me would say this is an exaggeration, I certainly wasn't running on all cylinders, and I felt like such. That was enough to feel defeated.
So why did I submit to a "woe is me" mindset? I have no idea. Best guess is that everyone at some point will find out what breaks them and it may or may not run their life for a short while. For me, my weakness of losing my career, camaraderie, family, and sense of purpose has only made me stronger, smarter, and more determined. But the road to a renewed mindset was not an easy one. Going from the "go-to guy," the "Marine's Marine" to someone who was too injured to complete a basic fitness test didn't do much for my ego.
Over the last decade, I've created my own destiny with my career, friends, family and personal life. Although I wasn't able to continue in my desired field as a Marine officer, the issues that halted that specific path have no bearing on where I go next. I don't know if you're reading this and going though something similar, but hear this. There is one common denominator. That common denominator is you.
You allow people to treat you a certain way by the way you carry yourself, your confidence, and your energy. The storms never stop coming and you can't check an app to get some type of percentage on the probability. Your confidence is your currency to transact with and if you're deficient, then you'll feel backed in a corner...or bankrupt. Know your value, even if you end up in a situation like me where you know your value in decreasing. Know what you offer and the blow you can deliver once you get your footing. No, don't go out there with unrealistic expectations and become the cocky type that people are turned off to, but be the you that you like.
I've realized over the years that as I elevate those around me, I also elevate myself. So help others and facilitate your health, growth, personal development, and be the person that has been to hell and back and was able to say they are better because of it.
Is there a distinction between someone who would do anything for their organization, like "sweeping the floor," and someone with good work ethic - or are they both just considered hard workers? I can always appreciate when someone dissects a simple idea like a "floor sweeper" so I'll do it here.
If someone on your team, a potential partner, or colleague is trying to express that they are humble enough and motivated enough to help the organization in any way by using a cliche phrase to represent their core values, you know exactly what they mean, but dig a little deeper. They are probably on the right track and I wouldn't say be suspicious, but find out where their motivation for being a "floor sweeper" lies. Part of that motivation is always tied to him/herself, but if their conduct and performance are in a humble/servant-type manner in either a partner, leader, or manager role, their example will certainly permeate the company.
Now, when an employee is a "ribbon chaser" as we call it in the Marines, and only cares about what ribbons and medals are on their chest, and even proudly announces this, naturally the best thing to do for him/her, and the company, is to let them go. Ego and status are important, don't get me wrong, but there needs to be a healthy mixture of humility and teamwork as well. I would argue that the latter are more important. However, if all elements are not present, that self server cannot be counted on to run a firm in the right direction with the right intentions.
A major part of fostering a "floor sweeper" mindset is core values - values that are more "natural" and are easy to instill in a person or group. Remember that you are not fitting the core values to the group, but vice versa - ensure you find people that fit your set of core values! In this sense I always refer back to Honor, Courage, and Commitment because of my time in the Marines. If there are people who don't have them, or they are very hard to instill, get them off your team as soon as possible. It takes a wise and disciplined decision maker to equally encompass all three of these values while holding others to that standard, but it pays dividends. Too much of one trait will compromise profitability sooner or later so keep a healthy balance!
One Team, One Score
The above story is a sort of light-hearted way to portray a REAL problem in the workplace. I think we're all guilty of it, and just because we are aware of it doesn't mean we are currently practicing the right methods. I've already made sure that when I wrap up this book by Patrick Lencioni, I'm not going to try and change everyone and make them a better part of the team. Rather I'm going to start with myself and ensure that I really do care about the entire team as much as possible and within the realm of reasonability.
The fact of the matter is that things happen and people change constantly. It is difficult to keep everyone's focus and attention on the success of the team during all of these changes, even for the manager him/herself. As a personnel and operations manager, I felt like I had to force synergy on my people because I didn't know the science behind it; I didn't know why I was different than them and frankly, less selfish (I am certainly selfish in other ways, but playing sports my whole life, I learned the value of a team). I'm sure we all have been in situations where we're very different then someone or a group we are leading and wish there was a mathematical equation we could solve in order to find out why and how to get through to them.
If I could have done things differently, I would have explained the importance of the team mindset and encouraged them to form their strategy around the success of the whole. Unfortunately promotions and awards are linked to individual and section success, so the system is rigged against this effort.
It comes down to legitimately being unselfish. The only way to combat the force that pulls most teams away from each other is to be a cohesive unit that genuinely cares about the successes of the team in each individual section of the company. Get to know them, shake their hands and go get a bite. Building a relationship will automatically cause you to care more. I like the story about how one fisherman sitting next to another fisherman says "hey, your side of the boat is sinking." It is a perfect way to understand that your success is directly tied to the team. If you sink, I sink and if you soar, then I soar.
So even if you cannot fully get rid of your selfishness, understand that, in the long run, you will ultimately fail if you solely focus on beating out another section or division. You are only decreasing the teams synergy and in the end, everyone's profitability.
Source: Lencioni, Patrick M. (2012-03-14). The Advantage: Why Organizational Health Trumps Everything Else In Business (J-B Lencioni Series) (p. 67). Wiley.
Jeff Bezos is an animal! Not literally, but when it comes to e-commerce, Amazon is the leader of the pack!
Amazon has pioneered so many features for the ease of the online shopper that most companies now must incorporate into their ecommerce sites purely by demand - and to stay alive. They either switch or Amazon takes their market share. The one-click buying feature, which is something that I use quite often, puts those much needed seconds into another task. Coupled with free two-day shipping, package tracking, and a customer feedback/rating system, you have the most informed and quickest purchase you could possibly make online and sometimes in person. Even if you drove straight to the store, you still wouldn’t have customer survey scores, recommendations, or discounts for bundling.
The only way Amazon can continue to build and fuel their machine is by centralizing their entire focus around the value proposition from the customers eyes. What makes buying more convenient, faster, cheaper, and what are the key components that keep them coming back? Bezos is obsessed with us! For the customers, having a CEO obsessed with them produces savings of monetary value, time, and sanity.
How has Amazon overcome Channel Conflict?
Amazon has an infinite amount of partners. How does Amazon make sure they aren't getting shafted?
First let's make sure we know what channel conflict is. Channel conflict is, in this specific instance, when Amazon’s potential partners see them as a threat. Amazon.com offers competing products on their site that conflicts with Barnes and Noble, Target, and Wal-Mart. Naturally, each company is trying to make sure they are not giving sales away through a different channel. For instance, Wal-Mart and Target yanked the Kindle off the shelves because of its affiliation with Amazon. Their thinking was that the Kindle might be a median for stealing sales. Why carry a competitors product and allow them to market their firm in your store? No bueno.
On the other end of things, when Amazon lobbied for lower e-book prices in their stunt with Hachette (read here), this may have hurt their bottom line because of the negative press they received. They may have been trying to get lower prices for the customer, but their intentions seamed somewhat sinister. Not only did they hurt two major authors, but many customers didn’t get their books for months after their order and it looks to some that Amazon has become power hungry with their massive ecommerce concentration. Luckily, for us, they have settled their dispute and Amazon remains an e-commerce giant.
You better pay attention to AWS!!
AWS, Amazon Web Services, is basically a cloud for rent. It is rented space on a secure cloud that offers powerful computing power, database storage, content delivery, programming environments, and other functionalities that help businesses grow.
Without this service, companies like Pinterst, Etsy, and Instagram would not have been able to move so quickly to where they are today. The industrial strength computing power that AWS offers is not readily available to emerging companies and entrepreneurs due to its hefty price tag. However, Amazon allows small business (and large businesses) to rent this space from between $35 to $75 a month with AWS.
By creating AWS, Amazon is able to profit off of a system that they would otherwise need to rent for their own use. It's a genius money-making machine. Additionally, AWS IS projected to be their number one revenue generator in years to come. Yes, this means it will be more profitable then their storefront.
There is obviously a right and wrong way to do everything. Today it is suicide for an organization to not find the right way to recycle their waste. This could be very time consuming and costly, but putting profits over principle is a recipe for disaster on many fronts. First and foremost, people’s lives are at stake with miscarriages in China at six times as likely in the areas where waste is dumped. Lead and mercury poisoning are also taking lives in these areas. In most cases, it is easier for most US companies to ship their e-waste to overseas locations where they are picked apart, but the process is brutal. I'll spare you the details.
How do manager's find out what to do and what is the right balance? If managers are attune, and in most cases intimately involved, to what their company, their suppliers, and their partners are doing, then they are doing their part. These days everything can go viral within minutes if a firm is doing something unethical. Even if mangers believe they are doing everything right by finding responsible e-waste disposers, negative press could ultimately fall on them if a Tweet is sent out or a blog is written about materials used in their product that are potentially dangerous. Bottom line is to make sure quality management is top notch and everyone you are dealing with has current certifications and approvals by the Environmental Protection Agency (EPA) and the International Association of Electronics Recyclers (IAER). Lastly, managers must stay vigilant and use their assets to see potential threats in this form on the horizon.
The value for me in learning about this lies in understanding how to do good in this world while simultaneously attacking a personal objective and goal. There should never be a place in the business world for people and companies that value their profits over the well being of others.
If I get involved with a company that manufactures electronic items for public sale, I think a good idea would be to ask to be a part of the Quality Management team if that is a possibility. I have taken classes in TQM and hold a Lean Six Sigma Green Belt certificate as well so I think that's a good start. Not only would I be able to achieve a personal goal, but also would be able to leverage the information I learned about e-waste and essentially scratch my philanthropic itch at the same time. My suggestion for those of you in a similar position is to just get involved.
Here are a few things that I found helpful when managing a team:
Again, I've been in the military for the last twelve years so I'll talk a bit about that and my internships.
As far as the military goes, very little thought, if any, goes into placing people in the right position. Now I'm not totally against this because it's a great place for people to grow and gain/find skills they never knew they had. However, the military is not capitalistic and doesn't care about profits or even turnover because everyone is locked in to a contract. When I interned, I couldn't believe that I could quit every day I walked in. Now, I’m a dedicated person, but I was very critical of everything when I was there. Simply because I was able to leverage my skills and experiences to get something better if they did something I didn't like or if I found something better.
Picking the right person for the job is absolutely crucial, but keeping their interest is a whole different ballgame. I go back to what has made me successful as a manager/leader in the past and it's to genuinely care about the successes of your employees within that company and in their personal life - and let them know and show them frequently. I say “within that company” because that’s where the emphasis should be. Providing a roadmap or career development path for each employee so they can set goals and have a sense of performance, is crucial.
Lastly, synergy is key. I will not hire someone who isn’t a team player. My team in the Marines did things much differently than most – we weren’t by the book by any stretch, but we won awards and we had the best morale. Managers are there to facilitate this, not break it apart.
It seems that there is a very different perception of the term “marketing” across the different spectrums of B2B companies. Some executives will regard marketing as a major entity (such as finance, technology, etc.) and understand its value in acquiring and retaining loyal customers, and others will pinch from the marketing fund when they are short in another entity of business. The culture of the company will determine what types of habits management and their employees practice. But just like any other culture, these habits are set from the top. Executives need to drive B2B marketing as a major entity (such as CMO being top three), or they will experience many ups and downs.
Understanding the usefulness of B2B marketing, as part of a company culture is extremely important, however, we’ve learned that simply marketing is not enough. Management must have a strategy in place to measure the effectiveness of different marketing ads or campaigns. Although marketing communication is harder to measure and is much more subjective than other forms of business, it must remain as important as the other business entities. Typically, during economic hardships, companies will cut its marketing budget first. This is because it is not being measured, or measured properly. Finding a reliable metric system that is used in a systematic fashion will prevent this from happening.
Marketing to new customers is important, and that’s what we are talking about now, but all too often company account executives offset their “leaky bucket” ratio by not focusing enough on the current clients. They have already built a relationship with this company/client, but don’t spend enough time fostering that relationship because they are so focused on the size of their client base. Again, this type of cultural norm should come from the top executives and distill down to the inside and outside sales force.
All of these examples are examples of how companies drive the culture and how it can creep into every facet of marketing. Executives need to make marketing important, but they need to understand how to create value for their current client base as well while measuring the success of all marketing communications.
Attitude is everything. We have heard this a million times and it is true in marketing, and especially B2B marketing. Adopting your client/company’s attitudes (persona) and the associated social attitude norms that influence their buying behavior is vital to the transaction and a long term, loyal buying relationship. In order to understand how to relate and adjust to their attitude and the social attitude, sales consultants must have face time and dialogue with these prospects.
Engineering a marketing strategy focused on the attitude of a client is not as complicated as it sounds. Simply doing background research like reading their trade journals, going to trade shows, comparing similar marketing techniques with other companies in the same industry, and just talking with the clients and prospects will lead to a great deal of insight.
Sales is a component of marketing, therefore, the attitude of the salesman/woman is a reflection of the product/service/proposal, and company. This relates to how positive the salesperson acts, how his or her attitude promotes a specific buying behavior, as well as how their attitude has adjusted to that of their client and the clients’ social surroundings. The sales consultants interaction with the client is a hard way of measuring marketing communication, but it is the most powerful kind. If the consultant genuinely understands and cares about the clients aspirations, interests, opinions, and attitudes towards a specific product or service, then the chances of their communication being effective are high.
Failure to plan properly means that you are planning to fail miserably. If communication with other businesses (B2B) is not planned, pitfalls are inevitable. The only reason for communication is to find the right businesses/clients for the sales people to engage and eventually close. There are certain strategies and tactics to deploy in order to be successful in this endeavor.
We are in the information age where consumers/businesses are looking for the most efficient and tech-savvy products and services to make them money. A company must have continuity within its marketing mix, starting with the logo and all branding. Its’ identity must remain easily recognizable and understood. In the technology age of 2015, every business must have a website and it must be easy to navigate or the consumer will go elsewhere. In B2B, the website needs to be very professional and provide all the information necessary to current data with no errors.
Furthermore, if you want to generate traffic to your site, you must use Google Analytics or have some type of budget for a pay-per-click model. Along the same lines, all types of social media should be in your online campaign. Facebook, Google+, Twitter, Instagram, and many others are all free and the company will reach a broader crowd if they know how to use them. There are websites such as Hootesuite.com that allow marketing/social media managers to link all social media accounts to one post for time saving and ease of use.
Following up with clients is one of the major ways to build a relationship. Whether your company runs with a separate Business Development Center (BDC) or the individual sales consultants are in charge of all communication, it needs to be done. Double tapping is also a great thing as well because the more frequently they hear from the company, the better. Yours will be the company that is on their mind when they need a product like yours in the future.
Direct marketing is also a great way to communicate with major companies. If the account is very large, then sending over personalized plans will be sure to impress that company. Also, mailings are important for major companies to stay relevant and issue a “call to action” in order to ensure some type of face time with the client before actually giving something away. Brochures and newsletters are also an effective means of direct marketing. Trade shows, as I mentioned earlier, are also a very effective means of communication, reconnaissance, and lead generation. This is a much more unique form of communication and B2B marketing, so it is very beneficial for companies to invest time and money into showcasing their product or service here. Contacting all of the companies involved in the tradeshow before and after the event will ensure that you are offering more than just a product, but a personalized buying experience.
Ultimately, building a means of effective communication through a good relationship that leads to a sale is the ultimate goal in B2B marketing. This is facilitated through excellent leadership that creates a trickle-down effect in the culture of the company. And don't forget about the kick-ass attitude you should have when your head leaves the pillow each day!
Stephen is passionate about people, business, and wellness. His radar is set to streamlining the effectiveness of all facets of life and helping as many people as possible in the process.